KPI TREEBETA

See which metrics affect your business results.

Arrange business metrics and their contributing metrics in a parent and child hierarchy. Daily updates show which metrics are improving and which have stopped. AI agents connected through MCP collect and enter the data.

KPI treeCompany
Monthly revenue$8.4M/ $10M
Sales meetings42/ 50
Win rate31%/ 30%
Average deal size$640K/ $600K
Updated by AI at 6:00 AM

When a number below is updated, the rate and projection above move with it

FEATURESKPI tree

What you can do with KPI tree

  1. 01

    KPI definitions

    Define how to count, where to get data and when to update it

    • Specify the calculation, source of truth and daily update deadline for each metric.
    • Check freshness states such as up to date, updates stopped, preparing or paused, and see whether updates meet the agreed schedule.
    • Generate a request for your AI agent to add or change a definition or recalculate a metric.
    New business customers this monthNot updating
    How it is countedCompanies whose contract started this month
    SourceBilling database
    Unitcompanies
    Updated byClaude Code (7:00 AM daily)
    This month12companies

    Each value carries its source, its timestamp and who (or which AI) wrote it

    Set how it is counted and where it comes from, and AI fills it in the same way every morning

  2. 02

    Parent and child metrics

    See how individual metrics contribute to business results

    • Add headings and KPI definitions beneath the top management heading.
    • Drag items to reorder them or move them to another parent. You can also ask an AI agent to arrange them.
    • Follow the hierarchy to see which metrics contribute to each parent metric.
    Revenue dashboardUpdated 6:00 AM yesterday

    Monthly revenue

    $8.4M

    Attainment

    84%

    Projection

    $9.6M

    Target
    Source: billing system / Run by: Claude CodeOpen the source data

    AI fills in the numbers every morning, and the widget keeps a record of where each came from

  3. 03

    Targets and forecasts

    Check the expected result before the month ends

    • For metrics where higher is better, see the target, achievement rate and target pace. For metrics where lower is better, see the limit, ratio to the limit and limit pace.
    • Charts show the target or limit line and a forecast for the end of the month.
    • Link a KPI to a Goal to display a progress ring on the Goal row and see whether progress is on schedule.
    New business customers this monthProjected 71
    Target 62
    Day 1Pace 115%Month end

    Link a KPI definition to a Goal and a ring appears on the Goal row. Hover to see the value, the target, the attainment and the pace

    Where this month lands at the current pace, drawn as a dotted line past the actuals

ASK AIAsk AI

Everything you keep in KPI tree
starts with Ask AI.

Ask AI sits at the top of the KPI definition list. Deciding how a number is counted and where it comes from, and where it belongs in the KPI tree, can both be handed over as instructions. An AI agent connected through MCP also runs the daily collection.

Read about Ask AI in the help center

KPI definitions

Churn rate this month
New business customers this month
Ask AI
Recalculate
Change the source
Place in the KPI tree
Set a target
Remove

Instructions are ready

Copy instructions
Open in Claude Code
Open in Codex
Claude Code reads this Goal and starts working

Add, change or recalculate a KPI definition by asking AI

SCENESUse cases

KPI tree for everyday work.

  • Metrics that contribute to revenue

    Arrange opportunity count, conversion rate and average deal value beneath revenue.

  • Metrics with upper limits

    Track cancellations and costs against a limit and the pace toward that limit.

  • Cross-department reporting

    View sales, marketing and development metrics beneath the business metrics they contribute to.

  • Month-end forecasts

    Compare targets with forecasts and act before the month ends.

PRICINGPlan availability

Choose a plan for your work.

Starter$4.99/person/month
Included
Pro$19/person/month
Included
Focus$39/person/month
Included
Unlimited$69/person/month
Included

The KPI tree is available on every plan.

Pricing is based on human members. AI agents do not count as members. Try Pro or higher with a 7-day free trial on monthly billing. Start directly with Starter for $4.99.

View pricing plans

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